I'm Andrea Mata,
I'm Andrea Mata,
I'm Andrea Mata,
ART DIRECTOR
& DIGITAL
DESIGNER
ART DIRECTOR
& DIGITAL
DESIGNER
ART DIRECTOR
& DIGITAL
DESIGNER
& many other things.
and plenty other things.
and plenty other things.
Let's find out if people scroll
☟
Let's find out if people scroll
☟
Let's find out if people scroll
☟
I'm Andrea Mata,
I'm Andrea Mata,
I'm Andrea Mata,
ART
ART
ART
DIRECTOR
DIRECTOR
DIRECTOR
&
&
&
DIGITAL
DIGITAL
DIGITAL
DESIGNER
DESIGNER
DESIGNER
and plenty other things.
and plenty other things.
and plenty other things.
Let's find out if people scroll
☟
Let's find out if people scroll
☟
Let's find out if people scroll
☟
①PIXEL ARENA
Client
NBA X Google
ROLE
Art Director / Designer
Project
Metaverse / Game Design / WebGL
CREATIVE CREDS
Made at Jam3 / Creative Directior Adam Romano / 3D Cyrill Durigon, Kousha Motamedi, Andrea Arice, Branko Jass / Design Barbara Lopez, Xiaocha Zhang, Victoire Douy / Creative Dev Henrique Perigo, Amélie Rosser, Ben Piligrim, Liviu Antoni & many more.
(Made in 2023) Google and the NBA teamed up with Media.Monks & Jam3 to create a cutting-edge sports entertainment experience, creating a multiplayer 3D world embedded within the official NBA app. Pixel Arena, allows fans to personalize their avatars with futuristic street-style clothing, relive famous NBA moments, and compete against other fans in battle royale mini-games, with the opportunity to earn exclusive merchandise.
①PIXEL ARENA
Client
NBA X Google
ROLE
Art Director / Designer
Project
Metaverse / Game Design / WebGL
CREATIVE CREDS
Made at Jam3 / Creative Directior Adam Romano / 3D Cyrill Durigon, Kousha Motamedi, Andrea Arice, Branko Jass / Design Barbara Lopez, Xiaocha Zhang, Victoire Douy / Creative Dev Henrique Perigo, Amélie Rosser, Ben Piligrim, Liviu Antoni & many more.
(Made in 2023) Google and the NBA teamed up with Media.Monks & Jam3 to create a cutting-edge sports entertainment experience, creating a multiplayer 3D world embedded within the official NBA app. Pixel Arena, allows fans to personalize their avatars with futuristic street-style clothing, relive famous NBA moments, and compete against other fans in battle royale mini-games, with the opportunity to earn exclusive merchandise.
①PIXEL ARENA
Client
NBA X Google
ROLE
Art Director / Designer
Project
Metaverse / Game Design / WebGL
CREATIVE CREDS
Made at Jam3 / Creative Directior Adam Romano / 3D Cyrill Durigon, Kousha Motamedi, Andrea Arice, Branko Jass / Design Barbara Lopez, Xiaocha Zhang, Victoire Douy / Creative Dev Henrique Perigo, Amélie Rosser, Ben Piligrim, Liviu Antoni & many more.
(Made in 2023) Google and the NBA teamed up with Media.Monks & Jam3 to create a cutting-edge sports entertainment experience, creating a multiplayer 3D world embedded within the official NBA app. Pixel Arena, allows fans to personalize their avatars with futuristic street-style clothing, relive famous NBA moments, and compete against other fans in battle royale mini-games, with the opportunity to earn exclusive merchandise.
①PIXEL ARENA
Client
NBA X Google
ROLE
Art Director / Designer
Project
Metaverse / Game Design / WebGL
CREATIVE CREDS
Made at Jam3 / Creative Directior Adam Romano / 3D Cyrill Durigon, Kousha Motamedi, Andrea Arice, Branko Jass / Design Barbara Lopez, Xiaocha Zhang, Victoire Douy / Creative Dev Henrique Perigo, Amélie Rosser, Ben Piligrim, Liviu Antoni & many more.
(Made in 2023) Google and the NBA teamed up with Media.Monks & Jam3 to create a cutting-edge sports entertainment experience, creating a multiplayer 3D world embedded within the official NBA app. Pixel Arena, allows fans to personalize their avatars with futuristic street-style clothing, relive famous NBA moments, and compete against other fans in battle royale mini-games, with the opportunity to earn exclusive merchandise.
①PIXEL ARENA
Client
NBA X Google
ROLE
Art Director / Designer
Project
Metaverse / Game Design / WebGL
CREATIVE CREDS
Made at Jam3 / Creative Directior Adam Romano / 3D Cyrill Durigon, Kousha Motamedi, Andrea Arice, Branko Jass / Design Barbara Lopez, Xiaocha Zhang, Victoire Douy / Creative Dev Henrique Perigo, Amélie Rosser, Ben Piligrim, Liviu Antoni & many more.
(Made in 2023) Google and the NBA teamed up with Media.Monks & Jam3 to create a cutting-edge sports entertainment experience, creating a multiplayer 3D world embedded within the official NBA app. Pixel Arena, allows fans to personalize their avatars with futuristic street-style clothing, relive famous NBA moments, and compete against other fans in battle royale mini-games, with the opportunity to earn exclusive merchandise.
Fans can unlock new virtual fashion and upgrade their avatar’s attire with over a trillion style combos inspired by futuristic streetwear and basketball culture.
The Highlight (Re)Mixer feature uses 3D-pose estimation to turn captured videos into 3D content, and then export them with our rendering technology. fans can reenact the highlight and put their own spin on it with new camera angles and visual effects.
Fans can play new games — NBA Shot Trivia and Baller Blitz — in single and multiplayer mode. These games surface trivia questions that have meaningful historical context for the players and teams featured — all thanks to our machine learning technology and nightly NBA game stats.
②PEPSI POPSTAR
Client
PepsiCo
ROLE
Lead Designer (Game) / Designer (Branding)
Project
Experiential / Game Design / Branding
CREATIVE CREDS
Made at Jam3 / Creative Direction Adam Romano / 3D Cyrill Durigon, Andrea Arice / Branko Jass / Design Danilo Nagura / Motion Kousha Motamedi / Creative Dev Jérémie Boulay, Henrique Perigo, Liviu Antoni & many more.
(Made in 2022) Jam3 and PepsiCo created Hersheypark’s first ever immersive amusement park experience, allowing visitors to become a Pop Star and record their dance performances in private dance pods featuring a digitized and customizable version of themselves generated from a selfie.
②PEPSI POPSTAR
Client
PepsiCo
ROLE
Lead Designer (Game) / Designer (Branding)
Project
Experiential / Game Design / Branding
CREATIVE CREDS
Made at Jam3 / Creative Direction Adam Romano / 3D Cyrill Durigon, Andrea Arice / Branko Jass / Design Danilo Nagura / Motion Kousha Motamedi / Creative Dev Jérémie Boulay, Henrique Perigo, Liviu Antoni & many more.
(Made in 2022) Jam3 and PepsiCo created Hersheypark’s first ever immersive amusement park experience, allowing visitors to become a Pop Star and record their dance performances in private dance pods featuring a digitized and customizable version of themselves generated from a selfie.
②PEPSI POPSTAR
Client
PepsiCo
ROLE
Lead Designer (Game) / Designer (Branding)
Project
Experiential / Game Design / Branding
CREATIVE CREDS
Made at Jam3 / Creative Direction Adam Romano / 3D Cyrill Durigon, Andrea Arice / Branko Jass / Design Danilo Nagura / Motion Kousha Motamedi / Creative Dev Jérémie Boulay, Henrique Perigo, Liviu Antoni & many more.
(Made in 2022) Jam3 and PepsiCo created Hersheypark’s first ever immersive amusement park experience, allowing visitors to become a Pop Star and record their dance performances in private dance pods featuring a digitized and customizable version of themselves generated from a selfie.
②PEPSI POPSTAR
Client
PepsiCo
ROLE
Lead Designer (Game) / Designer (Branding)
Project
Experiential / Game Design / Branding
CREATIVE CREDS
Made at Jam3 / Creative Direction Adam Romano / 3D Cyrill Durigon, Andrea Arice / Branko Jass / Design Danilo Nagura / Motion Kousha Motamedi / Creative Dev Jérémie Boulay, Henrique Perigo, Liviu Antoni & many more.
Jam3 and PepsiCo created Hersheypark’s first ever immersive amusement park experience, allowing visitors to become their own version of a Pop Star and record their dance performances in private dance pods featuring a digitized and customizable version of themselves generated from a selfie.
First, the visitor takes a selfie and uses it to create an avatar that is fully customizable, down to its attire. Next, they choose a genre and then a specific song to dance to (artists range from Kane Brown to The Killers).
First, the visitor takes a selfie and uses it to create an avatar that is fully customizable, down to its attire. Next, they choose a genre and then a specific song to dance to (artists range from Kane Brown to The Killers).
Then, it’s time to take the “stage.” As they follow along with avatars on-screen, participants are challenged with mimicking professional dance routines, earning points for all of the moves they get right.
After taking the stage, participants will get their own customized 15-second music video that can easily be shared across social channels.
③META STORE
Client
Meta (Facebook)z
ROLE
Lead Designer
Project
E-Commerce / Branding Concept
CREATIVE CREDS
Made at Jam3 / Creative Direction Steffen Christiansen / Design Raphael Mendes, Lauren Grudzinski, Vinayak Bhatia, Jonas Emmertsen, Camilo Vargas / Motion Bruna Korb & many more.
(Made in 2022) As Facebook transitioned to Meta, Meta Reality Labs partnered with Jam3 to conceptualize the first Meta Shop: an online store for all Metaverse products. An unique opportunity to create a design system that would streamline the different Meta brands in one place.
③META STORE
Client
Meta (Facebook)
ROLE
Lead Designer
Project
E-Commerce / Branding Concept
CREATIVE CREDS
Made at Jam3 / Creative Direction Steffen Christiansen / Design Raphael Mendes, Lauren Grudzinski, Vinayak Bhatia, Jonas Emmertsen, Camilo Vargas / Motion Bruna Korb & many more.
(Made in 2022) As Facebook transitioned to Meta, Meta Reality Labs partnered with Jam3 to conceptualize the first Meta Shop: an online store for all Metaverse products. An unique opportunity to create a design system that would streamline the different Meta brands in one place.
③META STORE
Client
Meta (Facebook)
ROLE
Lead Designer
Project
E-Commerce / Branding Concept
CREATIVE CREDS
Made at Jam3 / Creative Direction Steffen Christiansen / Design Raphael Mendes, Lauren Grudzinski, Vinayak Bhatia, Jonas Emmertsen, Camilo Vargas / Motion Bruna Korb & many more.
(Made in 2022) As Facebook transitioned to Meta, Meta Reality Labs partnered with Jam3 to conceptualize the first Meta Shop: an online store for all Metaverse products. An unique opportunity to create a design system that would streamline the different Meta brands in one place.
④BEZEL WEBSITE
Client
Bezel
ROLE
Art Director / Designer
Project
Website / WebGL
(Made in 2023) Bezel is an innovative collaborative 3D design tool. As the Bezel team was preparing to launch their product they needed help creating a fun marketing site that would showcase how easy and engaging is to use their product. Through the use of WebGL we came up with a concept that would give the visitors a glimpse into the product.
④BEZEL WEBSITE
Client
Bezel
ROLE
Art Director / Designer
Project
Website / WebGL
(Made in 2023) Bezel is an innovative collaborative 3D design tool. As the Bezel team was preparing to launch their product they needed help creating a fun marketing site that would showcase how easy and engaging is to use their product. Through the use of WebGL we came up with a concept that would give the visitors a glimpse into the product.
④BEZEL WEBSITE
Client
Bezel
ROLE
Art Director / Designer
Project
Website / WebGL
(Made in 2023) Bezel is an innovative collaborative 3D design tool. As the Bezel team was preparing to launch their product they needed help creating a fun marketing site that would showcase how easy and engaging is to use their product. Through the use of WebGL we came up with a concept that would give the visitors a glimpse into the product.
⑤YOUTUBE TRENDS
Client
YouTube
ROLE
Lead Designer
Project
Web Experience / Motion / Development
CREATIVE CREDS
Made at Jam3 / Creative Direction Pedro Barroso / Design Raphael Mendes / Motion Lucas Bigot / Dev Alejandro Mesa & more.
(Made in 2021) Each year, the YouTube releases the awaited Trends Report, showcasing global video trends, and cultural analysis to help marketers understand creators and viewers. On 2021, Jam3 collaborated with the YouTube team to create a web platform that would contain these insights; focusing on the technology and user experience to make it flexible and intuitive for any device.
⑤YOUTUBE TRENDS
Client
YouTube
ROLE
Lead Designer
Project
Web Experience / Motion / Development
CREATIVE CREDS
Made at Jam3 / Creative Direction Pedro Barroso / Design Raphael Mendes / Motion Lucas Bigot / Dev Alejandro Mesa & more.
(Made in 2021) Each year, the YouTube releases the awaited Trends Report, showcasing global video trends, and cultural analysis to help marketers understand creators and viewers. On 2021, Jam3 collaborated with the YouTube team to create a web platform that would contain these insights; focusing on the technology and user experience to make it flexible and intuitive for any device.
⑤YOUTUBE TRENDS
Client
YouTube
ROLE
Lead Designer
Project
Web Experience / Motion / Development
(Made in 2021) Each year, the YouTube releases the awaited Trends Report, showcasing global video trends, and cultural analysis to help marketers understand creators and viewers. On 2021, Jam3 collaborated with the YouTube team to create a web platform that would contain these insights; focusing on the technology and user experience to make it flexible and intuitive for any device.
⑤YOUTUBE TRENDS
Client
YouTube
ROLE
Lead Designer
Project
Web Experience / Motion / Development
CREATIVE CREDS
Made at Jam3 / Creative Direction Pedro Barroso / Design Raphael Mendes / Motion Lucas Bigot & more.
(Made in 2021) Each year, the YouTube releases the awaited Trends Report, showcasing global video trends, and cultural analysis to help marketers understand creators and viewers. Jam3 collaborated with the YouTube team to create a web platform that would contain these insights; focusing on the technology and user experience to make it flexible and intuitive for any device.
⑥LA MER'S JOURNEY
Client
La Mer
ROLE
Lead Designer
Project
Game Experience / Motion
CREATIVE CREDS
Made at Jam3 / Creative Direction Roger Dario / Motion Jess Tat / Storytelling Caroline Leung / 3D Resn
(Made in 2021) Right in the middle of the Pandemic crisis, human connection was more important than ever. With La Mer, we designed a seasonal experience in which people could create a personal quiz that would showcase their wishes for the year, users could send the quiz to their loved ones, allowing them to get La Mer gifts and discounts at the end of the experience.
⑥LA MER JOURNEY
Client
La Mer
ROLE
Lead Designer
Project
Game Experience / Motion
CREATIVE CREDS
Made at Jam3 / Creative Direction Roger Dario / Motion Jess Tat / Storytelling Caroline Leung / 3D Resn
(Made in 2021) Right in the middle of the Pandemic crisis, human connection was more important than ever. With La Mer, we designed a seasonal experience in which people could create a personal quiz that would showcase their wishes for the year, users could send the quiz to their loved ones, allowing them to get La Mer gifts and discounts at the end of the experience.
⑥LA MER'S JOURNEY
Client
La Mer
ROLE
Lead Designer
Project
Game Experience / Motion
CREATIVE CREDS
Made at Jam3 / Creative Direction Roger Dario / Motion Jess Tat / Storytelling Caroline Leung / 3D Resn
(Made in 2021) Right in the middle of the Pandemic crisis, human connection was more important than ever. With La Mer, we designed a seasonal experience in which people could create a personal quiz that would showcase their wishes for the year, users could send the quiz to their loved ones, allowing them to get La Mer gifts and discounts at the end of the experience.
OTHER
HIGHLIGHTS
Haerfest / E-commerce / 2019
Stationhaus / Branding + Website / 2018
Tonal / Website + WebGL / 2021