/ˈjen(e)relest/
Hola, I'm andrea Mata. I’m an interdisciplinary creative, people also call me a generalist. that means I'm all about stretching my understanding on creativity across different mediums and challenges.
My work spans digital products, branding and a broad range of creative solutions; often exploring how technology reflects (and redirects) culture. I study online behaviors like trends, not just for entertainment, but as signals — expressions of collective identity, memory, and mood.
Hola, I'm andrea Mata. I’m an interdisciplinary creative, people also call me a generalist. that means I'm all about stretching my understanding on creativity across different mediums and challenges.
My work spans digital products, branding and a broad range of creative solutions; often exploring how technology reflects (and redirects) culture. I study online behaviors like trends, not just for entertainment, but as signals — expressions of collective identity, memory, and mood.
Most recently, I was a Creative Lead at RunwayML, where I developed a deep understanding of Creative Artificial Intelligence — from its emerging aesthetics to its creative implications.
I’ve worked with companies making meaningful things, and that’s taken me across the world, teams, and disciplines — working with brands like Google, Netflix, TikTok, Meta, and Adidas, as well as early-stage startups shaping the edge of tech and storytelling. Across every project, I care about resonance — work that understands the moment and maybe even nudges it forward.
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SErvices
Services
Creative Direction
Art Direction
Branding Development
Creative Strategy
Generative AI
Marketing Campaigns
Product Design
Experiential Design
Web Experiences
Game Design
Creative Direction
Art Direction
Branding Development
Creative Strategy
Generative AI
Marketing Campaigns
Product Design
Experiential Design
Web Experiences
Game Design
Creative Direction
Art Direction
Branding Development
Creative Strategy
Generative AI
Marketing Campaigns
Product Design
Experiential Design
Web Experiences
Game Design
Creative Direction
Art Direction
Branding Development
Creative Strategy
Generative AI
Marketing Campaigns
Product Design
Experiential Design
Web Experiences
Game Design
Creative Direction
Art Direction
Branding Development
Creative Strategy
Generative AI
Marketing Campaigns
Product Design
Experiential Design
Web Experiences
Game Design
Work expErience
Full-service Creative
Independent
Worldwide
Full-service Creative
Independent
Worldwide
Full-service Creative
Independent
Worldwide
Full-service Creative
Independent
Worldwide
Full-service Creative
Independent
Worldwide
Creative Lead
RunwayML
New York City
Creative Lead
RunwayML
New York City
Creative Lead
RunwayML
New York City
Creative Lead
RunwayML
New York City
Creative Lead
RunwayML
New York City
Senior Art Director
Jam3
Toronto
Senior Art Director
Jam3
Toronto
Senior Art Director
Jam3
Toronto
Senior Art Director
Jam3
Toronto
Senior Art Director
Jam3
Toronto
Senior Designer
Jam3
Toronto
Senior Designer
Jam3
Toronto
Senior Designer
Jam3
Toronto
Senior Designer
Jam3
Toronto
Senior Designer
Jam3
Toronto
Senior Designer
Ueno
New York City
Senior Designer
Ueno
New York City
Senior Designer
Ueno
New York City
Senior Designer
Ueno
New York City
Senior Designer
Ueno
New York City
Designer
Ueno
San Francisco
Designer
Ueno
San Francisco
Designer
Ueno
San Francisco
Designer
Ueno
San Francisco
Designer
Ueno
San Francisco
Designer
welovecorner
Guadalajara
Designer
welovecorner
Guadalajara
Designer
welovecorner
Guadalajara
Designer
welovecorner
Guadalajara
Designer
welovecorner
Guadalajara
Editorial Designer
Acapulco
Mexico City
Editorial Designer
Acapulco
Mexico City
Editorial Designer
Acapulco
Mexico City
Editorial Designer
Acapulco
Mexico City
Editorial Designer
Acapulco
Mexico City
Community & press
Global Fusion by The AI Art Magazine / Talk
La IA llegó al Arte / Wired Article
Upscale Conference 2025 / Conference
Developing a Visual Campaign with AI / Workshop
AI Film Music And Ad Festival Latinoamérica / Talk
Ladies Who Create / Podcast
AI Powered by Storytelling @House of GAI / Talk
Runway Meetup / Talk
Lovers Magazine / Interview
Global Fusion by The AI Art Magazine / Talk
La IA llegó al Arte / Wired Article
Upscale Conference 2025 / Conference
Developing a Visual Campaign with AI / Workshop
AI Film Music And Ad Festival Latinoamérica / Talk
Ladies Who Create / Podcast
AI Powered by Storytelling @House of GAI / Talk
Runway Meetup / Talk
Lovers Magazine / Interview
Global Fusion by The AI Art Magazine / Talk
La IA llegó al Arte / Wired Article
Upscale Conference 2025 / Conference
Developing a Visual Campaign with AI / Workshop
AI Film Music And Ad Festival Latinoamérica / Talk
Ladies Who Create / Podcast
AI Powered by Storytelling @House of GAI / Talk
Runway Meetup / Talk
Lovers Magazine / Interview
Global Fusion by The AI Art Magazine / Talk
La IA llegó al Arte / Wired Article
Upscale Conference 2025 / Conference
Developing a Visual Campaign with AI / Workshop
AI Film Music And Ad Festival Latinoamérica / Talk
Ladies Who Create / Podcast
AI Powered by Storytelling @House of GAI / Talk
Runway Meetup / Talk
Lovers Magazine / Interview
Global Fusion by The AI Art Magazine / Talk
La IA llegó al Arte / Wired Article
Upscale Conference 2025 / Conference
Developing a Visual Campaign with AI / Workshop
AI Film Music And Ad Festival Latinoamérica / Talk
Ladies Who Create / Podcast
AI Powered by Storytelling @House of GAI / Talk
Runway Meetup / Talk
Lovers Magazine / Interview
selected Clients
NBA
Netflix
Adidas
Meta
La Mer
Pepsi
Visa
TikTok
Amazon
YouTube
Tonal
Twitter (X)
Oculus
Samsung
NBA
Netflix
Adidas
Meta
La Mer
Pepsi
Visa
TikTok
Amazon
YouTube
Tonal
Twitter (X)
Oculus
Samsung
NBA
Netflix
Adidas
Meta
La Mer
Pepsi
Visa
TikTok
Amazon
YouTube
Tonal
Twitter (X)
Oculus
Samsung
agencies I've worked with