Brand Muse is how Netflix makes sense of that drift: a set of portraits built from global research, in-home ethnographies, and stories written with cultural journalist Carrie Battan.

My job was to give those stories a face. Reading each one, I developed the concept for every character: who they are, what they surround themselves with, and the small details that say it without words. Then I art directed eight portraits in the spirit of 17th-century fine art, but with modern details hiding in plain sight.

Each piece was generated with AI, then edited, collaged, and hand-painted until it stopped looking generated and started looking hung.