When Facebook became Meta, it suddenly had a whole universe of products and nowhere to shop for them. Meta Reality Labs partnered with Jam3 to imagine the first Meta Store: one online destination for everything Metaverse.

As Lead Designer, I shaped the e-commerce and branding concept, building a design system that could take Meta’s different product brands, each with its own personality, and make them feel at home under one roof. Different families, same dinner table.